Irmãos Haluli

Irmãos Haluli is one of the largest crafting stores in Brazil. To improve its online shopping experience I redesigned the whole mobile site, based on user testing and interviewing.

The product categorization on both desktop and mobile stores was also rebuilt based on card sorting sessions I conducted with 20 of their users.

The mobile site improvement was so successful that the client had its desktop site redesigned (by a digital agency) based on the mobile interface and usability I designed.